To that end, the first goal of treatment should be to protect the plantar fascia from additional strain while it is injured. While the “-itis” suffix implies that inflammation is the cause of plantar heel pain, new evidence indicates that the real problem is damage and degeneration of the fascial fibers5—icing is always a good idea, but it’s not an excuse to continue to strain the plantar fascia with long runs, hard workouts, or unsupportive shoes. Aggressive rehabilitation, combined with avoiding activities that hurt, are your best chance for a speedy recovery. A good plantar fasciitis taping technique can help the foot get the rest it needs by supporting the plantar fascia. Tape is applied in strips across the plantar fascia taking the stress off the foot which healing to take place. Apply ice or cold therapy to help reduce pain and inflammation. Cold therapy can be applied regularly until symptoms have resolved. Stretching the plantar fascia is an important part of treatment and prevention. Simply reducing pain and inflammation alone is unlikely to result in long term recovery. The plantar fascia tightens up making the origin at the heel more susceptible to stress. Play toe tennis. Stand with your foot on a tennis ball. working from the center of your heel, move the ball down either side of your heel toward the ball of your foot. Massaging your foot in this way relaxes the muscles and tissues in the arch of your foot and spreads the metatarsals, the bones in the ball of your foot. Roll a can for relief. To soothe an aching arch, roll your bare foot over a can of coke concentrate for ten minutes. Wrap the can in a towel so that it doesn’t touch your skin. The massage helps loosen tense tissues, while the cold helps reduce inflammation. The "plantar fascia" is a chord of tissue that runs from the heel to the toes on the bottom of the foot. When this tissue becomes inflamed, pain can develop in the heel and it can be quite severe. This is known as "plantar fasciitis." If you are overweight, pregnant, wear shoes with inadequate support or you participate in sports with a lot of impact to the bottom of your feet, your risk for getting plantar fasciitis goes up. If you do develop it, there are several treatment options that you can utilize. Significance The plantar fascia is a strong, fibrous structure that attaches to the heel bone on the bottom of the foot and runs down to the ball of the foot, or metatarsal heads. Its job is to cover the muscles on the bottom of the foot and help form the arch of the foot. Pain in this area can be progressively debilitating and eventually lead to problems walking and standing. Of all the treatment options, stretching exercises are the most successful. There are a number of exercises to reduce plantar fascistic and offer relaxation and relief from the pain and discomfort associated with the condition. The mechanical structure of your feet and the manner in which the different segments of your feet are linked together and joined with your legs has a major impact on their function and on the development of mechanically caused problems. Merely having "flat feet" won't take the spring out of your step, but having badly functioning feet with poor bone alignment will adversely affect the muscles, ligaments, and tendons and can create a variety of aches and pains. Excess pronation can cause the arch of your foot to stretch excessively with each step. This "hypermobility" may cause other bones to shift and cause other mechanically induced problems. It is advisable to use proper shoes because running or walking involves strenuous movements. You can consult a physiotherapist to know the kind of motion control needed. Running shoes for plantar fasciitis provide special structural support around the heel which is not found in normal running shoes. They also have an inbuilt scientific technique to deal with pain. Some shoes do not have any supplementary devices, but instead, have an inbuilt mechanism in the sole which treats the problem. But, these shoes are very costly with a limited number of designs and styles. Custom rigid orthotics is for patients withserious biomechanical disorders and/or foot deformities. Most people simply suffer from fallen arches (over-pronation) do not require an expensive rigid orthotic. Research has shown that for 80% of people suffering from over-pronation an off-the-shelf pre-made orthotic will provide sufficient correction. Pre-made orthotics is also softer than custom-made's and easier to get used to. Regular cushioning footbeds are only designed to provide a cushioning effect and shock absorption. They may feel comfortable at first however they do not address the biomechanical of over-pronation, as an orthotic does.